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WHO WILL WIN THE "UNPLEASANT" PRIZE?

Social


U.S. marketing analysts state that each American spends averagely ten hours in front of a TV-set. Overally, people under 16 usually watch 360 000 ads.


Although the Union of Experts NGO hasn’t conducted such surveys in Armenia, television undoubtedly plays an indispensable role in our daily life.


The NGO voices concern about the organization and quality of air transmission in Armenia.


“Those marketing surveys are conducted worldwide to reveal social moods and to elaborate strategic directions to the best.


They conceal their cynicism and deliberately lay the fault on the society stating the latter dictates the taste of the day. It turns out the society orders the nonsense aired on our TV channels. We have endured this chaos for a long time giving our consent to this permissiveness. And today we forbid our children to switch on the TV-set.


We have initiated an “Unpleasant Air” annual nomination. We aim to make public concerns audible and involve people in the organization of TV broadcast. Finally, we want to regain the reputation of television.


We don’t want to focus on a concrete TV Company and call on all reasonable people to join our initiative,” runs the statement issued by the Union of Experts NGO.