Fashion Road: Dialogue across Borders
The British Council launches a new project entitled Fashion Road: Dialogue across Borders. This is a 2-year collaborative project through which ten fashion designers from Armenia, UK, Germany, Romania, Denmark and Czech Republic will explore how aspects of national identity are incorporated into contemporary designs, the press service of British Council's Armenian office reports.
The designers will study traditional costumes in the countries, explore the role of those costumes in contemporary society, how people associate memories with clothing and how they preserve these memories.
Designers will view clothing in a cultural context and use modern technologies and approaches to present their interpretation of the countries' culture and identity. They will prepare a collection aiming to raise understanding and appreciation of European cultural values and identity among the Armenian public as well as the Armenian cultural history and heritage among Europeans.
The collection will be launched in an exhibition in Yerevan, Armenia, and then tour the five European countries.
Five EUNIC members (British Council, Goethe-Institut, Institutul Cultural Român, the Danish Cultural Institute and the Czech Centres) joined efforts with the Armenian Fashion Council in order to support one of the EU strategic priorities: working with a European neighbour and contributing to better European integration through cross-border collaboration and cultural exchange.
Although the cultural institutes work together on a more regular basis within Europe, cooperation with Armenia, where most of the cultural institutes do not have a local office, is a new approach. The project won a co-funding grant from the European Commission.
Photo by Arnos Martirosyan
